{"id":49679,"title":"Who We Are & Why We\u2019re Dropping Merch","description":"At Soft Serve Cartel, we don\u2019t just serve up ice cream \u2013 we serve up vibes. Fuelled by a love for bold flavour, good people, and rebellious energy, SSC is more than dessert.  We\u2019re a plant-based movement on a mission to make indulgence fun, inclusive, and cold as hell","content":"<p>At <em>Soft Serve Cartel<\/em>, we don\u2019t just serve up ice cream \u2013 we serve up vibes.<\/p><p>Fuelled by a love for bold flavour, good people, and rebellious energy, SSC is more than dessert. We\u2019re a plant-based movement on a mission to make indulgence fun, inclusive, and cold as hell.<\/p><p>Our soft serve is 100% plant based, our events are full of character, and our team is just as likely to be dancing behind the counter as they are perfecting the swirl. And now? We\u2019re bringing the same flavour you love to what you wear.<\/p><p><strong>So, why merch?<\/strong><\/p><p>Because SSC is a vibe \u2013 and you\u2019ve been asking to rep it.<\/p><p>This merch drop is for the die-hard dessert heads, the ethical snackers, the festival roamers, the ice-cold wanderers who live life with a bit of mischief and a lot of meaning. Every piece is print-on-demand, organic, and ethically made \u2013 because we believe you can look good and do good at the same time.<\/p><p>Whether you\u2019re a soft serve superfan, a streetwear lover, or just like wearing stuff that makes people do a double take \u2013 we got you.<\/p><p>Join the Cartel. Wear it proud. Stay cold.<\/p>","urlTitle":"who-we-are-why-were-dropping-merch","url":"\/blog\/who-we-are-why-were-dropping-merch\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/who-we-are-why-were-dropping-merch\/","fullUrl":"https:\/\/soft-serve-cartel.teemill.com\/blog\/who-we-are-why-were-dropping-merch\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1748793832,"updatedAt":1748932871,"publishedAt":1748932871,"lastReadAt":null,"division":{"id":398431,"name":"Soft Serve Cartel"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/gqgmpnapaovn6jwebbkove3df54cttg5lfjzlkqcj3eklfzw.jpeg","thumbnail":"https:\/\/images.podos.io\/gqgmpnapaovn6jwebbkove3df54cttg5lfjzlkqcj3eklfzw.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/gqgmpnapaovn6jwebbkove3df54cttg5lfjzlkqcj3eklfzw.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[],"labels":[]}